The Distinctions Between Search Engine Optimization And Social ...

Aug 06 2012

While search engine optimization and social media optimization sound the same and both work to drive traffic to your website, they are really two very different processes. The two methods share the goal of bring in website traffic, but they are bringing that traffic from two different places. Many companies choose to focus on one over the other, but websites and businesses that want to improve their web presence and increase their web traffic would benefit from implementing both strategies to promote their websites.

Search engine optimization is the practice where a website is designed or altered to be search engine friendly. The site will have a better position on a search engine from the use of keywords, being linked to relevant sites, and having a good layout or design. These are natural and unpaid results rather than advertisements that are shown at the top of the page. It is critical that a site is ranked higher on a search engine results page because many people only look at the first few results on the page. The sites on the following pages will get many fewer visitors than those on the initial page.

In order to bring in traffic from social networking sites, a business will need to use social media optimization. Since search engines are not able to link back from many pages on social networking sites, it is important to implement this strategy so that these users are also reached. Social media is used by millions of people all over the world and close by, which makes it an ideal venue for catching their eye. This can be done by merely creating a page or profile for the business so that customers and fans can keep up with the latest news.

Businesses can really benefit from search engine optimization and social media optimization since the two strategies see almost no overlap. Based on the nature of the business, one may be better suited than the other. By only using one strategy, the business will be missing out on traffic from many potential customers. In order for a business to remain competitive it needs to have a strong web presence, which is something that is offered by both.

When it comes to marketing a website or business or website and increasing its traffic, search engine optimization and social media optimization strategies should be implemented. If a company would like to increase its presence in the search engines using keywords, professional link building, and website design, then SEO is the way to go. SMO brings in page views from social networking sites through a profile or fan page. Both methods will bring in new website visitors organically rather than through paid advertisements.

Source: http://www.gregri.org/the-distinctions-between-search-engine-optimization-and-social-networking-optimization

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